Posts Tagged ‘boutique wines’

New Benchmarks for New Zealand Wines

December 4, 2009


A new benchmark was reached by Craggy Range Winery in Hawkes Bay recently and shows New Zealand wines can run with the best in the world. At least Craggy Range wines, as they had both the courage and confidence to put their wines side by side with some of the best investment class wines from around the world.

Eric Arnold from Forbes magazine was invited (Google will take you to the article) where Craggy Range wines were tasted blind by highly regarded  panels in New York and San Francisco. Pinot noir and a Bordeaux style Merlot both received top praise. A tasting in London had a similar outcome, wines from Craggy Range are on par with the best in the world.

I think this now completes the loop for New Zealand as they are able to produce wines for all categories. All great wine countries and regions  produce wine to meet the needs of the following consumer categories.

  • Investment class wines that are on par with the best in the world
  • A diverse group of artisan wineries producing stunning boutique wines
  • A wide selection of everyday wines found in all  grocery stores and large wine stores
  • Bulk wines found in boxes and other alternative eco-friendly packaging

While some will quarrel with my list and suggest New Zealand is all “quality” I prefer to say wines from New Zealand are leaders in quality in all the above categories. I do acknowledge investment class  is a stretch descriptor.

How Big is an Opportunity

June 27, 2008

I came across this quote the other day in the book The New Influencers and wonder if it applies to the world of both wine marketing and wine enjoyment.

“The average Barnes & Noble carries 130K titles. Yet more than half of Amazon’s book sales come from outside its top 130K titles. Consider the implication: If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are.  In other words, the potential book market may be twice as big as it appears to be, if only we can get over the econmics of scarcity.”

My wonder is, if the quote holds true for wine, how should the world of wine marketing engage to be part of this?

For the consumer knowing that the selection in their favorite store is only part of the picture, where do they go for information and who do they trust as their adviser’s?

The journey presents an interesting challenge for buyers and sellers. The selection, the quality has never been better. Maybe The North Face  got it right “Never Stop Exploring”